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Shine: continues to Shine during shutdowns

Trancas Country Market business owners recently banded together to send a message of positivity to the Malibu community with individual signs that read “Remember community cannot be canceled. Continue to support local businesses at Trancas Country Market,” when assembled together.

Heather Warthen, Contributing Editor

6:00 am PDT May 8, 2020

Sporting smiles and colorful signs, business owners at Trancas Country Market recently banded together to send a message of positivity to the Malibu community.

“Remember community cannot be canceled. Continue to support local businesses at Trancas Country Market,” the signs read when assembled together.

The image, which first appeared on several social media pages, was orchestrated by Shine Beauty Collective owner Kat James.

“I have a good friend who lives up the coast in small beach town similar to Malibu,” she said. “I have to give her credit – she really came up with the concept of local shops coming together to support one another and deliver a message. I decided to run with that and put it in play for our shops at Trancas.

“When I say we really are a family at the center, I’m not kidding. We as businesses communicate with each other often. We bounce ideas off one another, share events, so it was pretty easy to reach out to all our shops at the center and all were thrilled to be part of this message.”

Trancas Country Market businesses who participated included Albertina Jewelry, Alicia Adams Alpaca, Coda Homes, Drill Surf & Skate, Hair, Hiptique, Malibu Meditation - Journeys, Nati’s, Pinnacle Real Estate, Postal Annex, Saffron Case Homes, Sea Lily Floral, Shine Beauty Collective, SweetBu and Walter, the market’s lead security guard.

For James, the recent Safer at Home order was just another challenge for her business to overcome.

“Wow, this has been a challenge, but I believe all challenges can be met with a solution,” she said. “At Shine we never had much need for an ‘online/e-commerce presence.’ Well, now we do. We have used this time to really have a beautiful website designed. We have an amazing Shine Shop that features over 100 beauty, health and wellness products and more added daily.”

For James personally, it’s been tough to stay motivated. Shine Beauty Collective had only been open for a few months before the Woolsey Fire.

“It was a tremendous set back as it took us five months to reopen,” she said. “We were just getting some momentum and sure footing, only to be hit with this [Safer at Home order]. [It] really takes some inner strength to keep positive.

James said she has created an at home “work schedule” to help her stay organized by creating a schedule of when certain tasks need to be completed.

“I have taken the initiative to find similar businesses to Shine and watch how they are navigating during this time what they are doing that seems positive and motivating,” she said.

In addition to their online Shine Shop, they have been utilizing their Instagram page to reach current and new customers.

“We have been filming tutorials on our Instagram page - @shinebeautymalibu - teaching people great skincare regimens, tips and tricks, how-to segments and live sessions with founders of amazing brands,” James said. “I believe all the shops at Trancas have moved to incorporate online services, workshops and shopping to keep their clients and customer base engaged.”

If anything, James is proud to have her business in the Malibu community, as well as at Trancas Country Market.

“Malibu is this amazing community – we’ve been through so much together in the past two years,” she said. “The message in that sign was so important. These shops at Trancas, we are Malibu. We are the moms and dads at the schools, the volunteer coaches at little league. We are protons at our farmers markets, we are there for beach clean-up days and we will need the support of our community to get through this.

“So before you hit ‘buy now’ on your Amazon shopping cart, think of us. Think of your local shops. We may have just the item you’re looking for. Beyond shopping, support a local, small business by following their social media, share a post – you’d be amazed how those little acts can really be the motivation to keep going when some days, it just isn’t so rosy.”

Shine Beauty Collective is located at 30745 Pacific Coast Highway. For more information, call (424) 644-0667 or visit

Malibu Shopping

Trancas Country Mart

30745-10B Pacific Coast Hwy 

Malibu CA 90265


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